Every great house begins with a single pair of hands that refuses to make anything ordinary. For Muhurth, those hands belonged to Kanchi Kiri Ethirajulu Bhagavathar. A master weaver is not simply someone who works a loom. He is someone who commands many. Kanchi Kiri Ethirajulu Bhagavathar ran his own looms and oversaw many more, his authority rooted in a technical knowledge so deep and an eye so exacting that every thread that left his workshop carried the mark of someone who understood the craft at its very foundation. In those early years he would travel to Kanchipuram himself, carrying his sarees directly to those who would value them. Over time as his looms multiplied and his reputation grew, those journeys gave way to something more permanent. He established an office. He gave structure to what had always been a calling. And in 1940 from that foundation K.K.E. Venkatachala Bhagavathar and Sons came into existence. The legacy moved forward name by name. K.K.E. Venkatachala Bhagavathar raised the benchmark of what a Kanjivaram could be, deepening the firm's roots in manufacture and formalising its registration in 1956. A name given at last to what had always been a vocation. KV Dayalan expanded the family's reach across India, establishing Dayal Silk Traditions and becoming a trusted name in the Kanjivaram wholesale trade. Under his watch the craft went further inward too. In 1987 the spinning of silk threads from raw Kora silk was brought entirely in house. From fibre to finished saree, every stage of the making was now their own. Prasad Dayalan, fourth generation and trained in Textile Engineering, became the creative force the family had long been building toward. In 2018 he and Sindhuja Prasad gave everything that had been built across generations a new name to carry it forward. MUHURTH